Colt McCoy signs endorsement deal with Russell Athletic

19 July 2010 | Posted in Sponsorship, Football | By Nick Forrester

Russell Athletic has signed a deal with former University of Texas and current National Football League (NFL) Cleveland Browns quarterback Colt McCoy to represent the company’s brands, including Spalding, BIKE and Russell Outdoors. McCoy will also work with Russell Athletic in continuous research and development of products across the family of brands.

McCoy, who was the winningest quarterback in NCAA history, was the 85th player selected in the 2010 NFL Draft.

“I’m pleased to be working with Russell Brands,” McCoy said. “The many different brands of Russell, including Russell Athletic, Outdoors, BIKE and Spalding represent many of the traits I strive to embody - commitment, excellence, tradition, and innovation. I hope that Russell’s longevity in the business is equivalent to what my NFL future holds in store for me.”

McCoy will be featured in the company’s advertising and marketing campaigns, and will be featured in product catalogues and flyers.

“We could not be more thrilled to have Colt join the Russell Brands family,” said executive vice president Gary Barfield. “Colt has stood for the right things on and off the field and we are excited to have someone of his character represent the Russell Athletic, Spalding, BIKE and Russell Outdoors brands. We look forward to growing our partnership with Colt for many years to come.”