The Ladies Professional Golf Association (LPGA), the governing body for professional female golfers in the US, has extended its partnership with the CME Group.
The financial market company will continue to title sponsor the LPGA’s season-ending Tour Championship as well as the Race to the CME Globe season-long points competition until 2023, retaining a role it first assumed in 2011.
The 2017 CME Group Tour Championship took place last week, and was won by Thailand’s Ariya Jutanugarn, who held off the American pair of Jessica Korda and Lexi Thompson by a single stroke to win her first title.
Mike Whan, commissioner of the LPGA, said: “The CME Group Tour Championship and the Race to the CME Globe have become important pillars on the LPGA Tour. We measure a player’s success based on her rankings in the Race to the Globe, and virtually every player hopes to raise that trophy and the US$1 million bonus at the end of the season.
“I’m both honoured and excited to know that CME and the LPGA will be partners for years and years to come. We could not have a better partner, or friend, when it comes to showcasing the best female golfers in the world."
“CME Group is proud to continue our partnership with the LPGA, and extend the CME Group Tour Championship and Race to the CME Globe through 2023," added Terry Duffy, chairman and chief executive officer of CME Group. "Like CME Group, the LPGA is committed to fair competition, diversity and excellence – a natural fit with our brand."
Meanwhile, Cambia Health Solutions has renewed its title sponsorship of the LPGA’s Portland Classic for a further three years.
The deal will see the 72-hole tournament continue to be known as the Cambia Portland Classic until 2020, extending an agreement which began in 2014.
“Cambia has been a tremendous partner,” said Tom Maletis, chairman of the Tournament Golf Foundation, the company that organises the Portland Classic. “This three-year commitment will greatly enhance our effort to bring the community together with more sponsorship partners and bigger crowds.
“Beyond the golf, Cambia’s support has enabled the event to become a platform for companion efforts focused on kids, families and in particular, women’s leadership.”
Mark Ganz, president and chief executive of Cambia Health Solutions, added: “The Portland Classic is a premier event that celebrates generations of women’s accomplishments and inspires the next generation of leaders through athletic achievement, mentorship and community commitment.
“Along with the support and partnership of other like-minded organisations, we are proud to keep the Portland Classic an iconic part of the city and state we love.”
Finally, XL Catlin has been announced as an official marketing partner of the LPGA for three years.
The global insurance company will present a season-long volunteer service award, which will see a volunteer nominee recognised at each of the LPGA’s tournament weeks and their story told on various platforms across TV, social and local media.
“The LPGA is proud to welcome XL Catlin to our global family,” said Whan. “Volunteers generously give their time to make our events successful for our partners and charities and together we look forward to highlighting their stories each week.”