Icon has been named as the official branding partner of the Clipper 2015-16 Round the World Yacht Race.
As part of the deal, each of the 12 Clipper 70 yachts has had its livery wrapped by Icon and the boats also sport custom-made boom covers, as well as 21 metre forestay flags and deck branding.
In addition, the global branding agency will be delivering the on-shore branding at each of the 14 stopover ports including the finish in London in the summer of 2016.
Alastair Bewick, the chief executive of Icon said: “As a global company, this has been a great project for us and one the team will cherish over the next year. As the 12 teams race their way around the world the Icon teams around the globe will be just ahead creating and delivering an exceptional welcome for the crews in the finishing area at every stage.
“We are excited about working with Clipper 2015-16 Round the World Race, the teams and fellow partners in bringing their brands to life and creating a sense of celebration and excitement.”
Clipper Race founder and chairman, Sir Robin Knox-Johnston, added: “We have enjoyed working with Icon to brand the fleet for the tenth edition race this year. Icon has been responsible for branding some of the world’s most iconic sports events and the colourful fleet is sure to make an impact in ports around the world.”
The fleet departs from St Katharine Docks, London, on Sunday 30th August for the first leg of the race to Rio de Janeiro in Brazil.