The National Football League’s (NFL) Cleveland Browns have signed a three-year marketing partnership with FanCompass.
In an attempt to maintain interest throughout the year, the agreement is designed to drive fan engagement and will see the two parties collaborate to create ticketing and merchandise promotions along with behind-the-scenes experiences and contests. The new promotions will be housed on the Browns’ website and promoted across their social media channels.
Additionally, FanCompass will collect and share data with the Browns to allow the club to create customer profiles, which will become part of the team’s strategic marketing plans.
Jeremy Zimmer, senior director of digital media for the Browns, said: “The Cleveland Browns are always searching for cutting-edge technology that will bring our fans closer to the team and also provide new digital sponsorship opportunities. FanCompass' track record is quite impressive, and we felt their services can benefit us in many areas of fan loyalty and engagement.”
The Browns are renowned for being the NFL’s perpetual strugglers and sit bottom of the league’s AFC North Division having lost all 11 of their games so far. With only five fixtures to go, the Ohio-based outfit will be hoping to salvage some pride when they travel to play the Los Angeles Chargers on Sunday.