Ohuruogu joins Bolt and Farah in Virgin deal
World Champion sprinter Christine Ohuruogu has become a brand ambassador for Virgin Media.
The 29-year-old London-born athlete, who won gold in the 400 metres at the World Athletics Championships in Moscow earlier in August, will make regular appearance for the pay-TV operator and feature in forthcoming marketing campaigns. The deal is thought to be worth a six-figure sum.
Ohuruogu joins Usain Bolt and Mo Farah as a Virgin Media ambassador. All three runners are on the books of athlete representation company PACE Sports Management.
Ohuruogu, who has a degree in linguistics from University College London, said: “The crowd at London 2012 was really special and it was such an incredible feeling to race in front of so many passionate people. I hope the atmosphere and support in Glasgow in 2014 will be the same all over again. Working with Virgin Media, we want to get people from all over the Home Nations excited about another amazing sporting spectacular that’s right on our doorstep.”
Jeff Dodds, Virgin Media’s chief marketing officer, added: “Christine has consistently shown that the rest just can’t keep up with her incredible speed so what better ambassador for Virgin Media and our superfast broadband? She’s part of a stellar ‘Team Virgin Media’ and will be a great representative for us as we look ahead to Glasgow 2014.
Mo money no problem for Olympic star Farah - 20 August 2012
Usain Bolt signs sponsorship deal with Hublot - 25 May 2010
Virgin pops PGA Tour cherry - 25 March 2009
Mo Farah links up with Octagon - 23 January 2013
Michelle Wie signs for IMG in “fresh start” for her career - 22 March 2009
Related blog posts
Ricky Simms: Setting the pace - 17 July 2012, Notes & Insights
Usain Bolt ‘can’t turn into Kim Kardashian,’ says agent - 08 August 2012, Notes & Insights
The world’s most marketable athlete - Usain Bolt - 27 May 2011, Notes & Insights
Bank of America to pull Olympic sponsorship - 04 June 2009, Notes & Insights
Ilya Kovalchuk to re-sign with New Jersey Devils - 06 July 2010, Notes & Insights