Los Angeles Clippers guard Chris Paul is set to appear in an advertising campaign for insurer State Farm.
The campaign, called ‘Born to Assist’ to reflect Paul’s standout passing quality, will be rolled out from Christmas Day.
According to the New York Times, 30 and 60-second versions of the commercial will run on television, while 15-second ads will feature online on websites including YouTube. Paul will also promote State Farm to his more than 1.5 million Twitter followers.
State Farm is currently in its fourth season as an NBA sponsor, during which time the firm has enlisted Miami Heat star LeBron James to promote its brand.
The new campaign featuring Paul “was born out of the fact that the number one thing that agents do for customers is help them figure out what to do,” Pam El, marketing vice president at State Farm, told the New York Times.
Paul’s Clippers currently lead the Pacific division of the NBA’s Western Conference with a 19-6 win-loss record.