Nike has agreed a deal to extend its kit partnership with the Chinese Super League (CSL), the top tier of club soccer in the country.
Further details of the renewal have not yet been disclosed, but Chinese newspaper Beijing Youth Daily says that the US sportswear giant has agreed terms on a contract that could run for up to ten years.
The new agreement is understood to start from June 2019 and run until 2029, and will see all players of the 16 CSL clubs continue to wear Nike playing shirts on both domestic and international pitches.
According to the South China Morning Post, Nike will pay RMB2.2 billion (US$347.4 million) value in kind for kit and RMB800 million (US$126 million) in cash in total over the duration of the partnership.
The US sportswear manufacturer pays around half as much for its current deal as the official supplier to the CSL, contributing about US$29.6 million annually. Nike has provided the playing and training kit for all 16 CSL clubs since 2012, with the original agreement due to expire at the end of 2019.
CSL outfit Beijing Guoan is understood to be the only one of the league’s clubs opposed to the centralised Nike deal, with the team reportedly wanting to agree its own kit deal.