The Chinese Basketball Association (CBA) has announced its new domestic broadcast rights partners ahead of the upcoming 2017/18 season.
CCTV-5, Chinese state broadcaster CCTV’s sports channel, has signed a ten-year agreement with the elite national basketball league. The network will provide its viewers with coverage of two games per round on its linear TV channel and a further two fixtures through its digital app.
In addition, CCTV-5’s official Weibo account has been awarded the rights to the CBA’s video highlights clips.
The CBA has also agreed a three-year with Chinese media giant Tencent Sports, which will live stream a selection of games through its OTT platform.
The league signed another three-year broadcasting agreement with Chinese sports media platform zhibo.tv that will see the platform stream CBA games on its website and app.
Chinese video sharing website Bilibili, which is the major sponsor of CBA team Shanghai Sharks, was also confirmed as an authorised broadcasting platform of the league for the new season.
The 2017/18 CBA season began on 28th October when the defending champions Xinjiang Flying Tigers beat the Jilin Northeast Tigers 106-95 at the Dongguan Basketball Center.