Chiefs and Pirates to compete in Carling Black Label Cup

26 May 2011 | Posted in Sponsorship, Soccer, Africa , | By

South African soccer clubs Kaizer Chiefs and Orlando Pirates will feature in a new competition to be title sponsored by beer brand Carling Black Label.

SABMiller, who distribute Carling Black Label in South Africa, agreed a five-year deal with the two Premier Soccer League (PSL) clubs to sponsor a one-off annual match between the Soweto giants that allows fans to pick the team and make substitutions.

The Carling Black Label Cup, which has been endorsed by 1987 Ballon d’Or winner Ruud Gullit, will pit the Chiefs against the Pirates in a match where fans of the two clubs can vote for the starting eleven of both sides. During the match itself, supporters will also be entitled to text their vote for at least one substitution per team.

Financial terms of the five-year title sponsorship were not released.

Kaizer Chiefs will face Orlando Pirates at FNB Stadium in Johannesburg on Saturday 30th July in the 2011 edition of the Carling Black Label Cup. Fan voting begins on Wednesday 1st June.