The National Hockey League’s (NHL) Chicago Blackhawks have expanded their partnership with MB Financial Bank.
The financial services company has secured the naming rights to the Illinois-based ice hockey franchise’s new US$65 million practice rink in a deal which will see the facility named the MB Ice Arena.
As part of the agreement, the bank will benefit from signage on both the outside and inside of the arena, as well as on the ice itself. The length and financial terms of the contract were not disclosed, although sources close to the deal report that it will run for 12 years.
Rocky Wirtz, owner and chairman of the Chicago Blackhawks, said: “We are honoured to have our longstanding partner, MB Financial Bank, join us as the first of what we anticipate will be many other Chicago businesses to participate in this exciting endeavour and support the outstanding programmes at this new facility.”
“We’re in this for the long haul,” added Brian Wildman, executive vice president and head of consumer banking for MB Financial Bank. “If it was just a practice facility, it probably wouldn’t be as exciting for us. The fact that it’s truly a community centre serving the surrounding neighbourhood really makes it exciting for us.”
The Chicago Blackhawks are first in the NHL’s Central Division having won both of their opening games of the new season, including a 10-1 demolition of reigning Stanley Cup champions the Pittsburgh Penguins. They play their next fixture away to the Toronto Maple Leafs on Monday.