Indian Super League (ISL) soccer side Chennaiyin FC have announced a partnership with Apollo Tyres.
The tyre manufacturer will become the team’s shirt sponsor for the 2017/18 ISL season.
“This association with one of India’s leading football clubs allows us to engage with the large fan following of this growing sport, especially the youth,” Satish Sharma, president of Apollo Tyres for Asia Pacific, the Middle East and Africa said in a statement.
“Chennaiyin FC, with its strong following in Tamil Nadu, and an ever growing fan-base, provides the company an opportunity to have a greater visibility for its brand across the country.”
Vita Dani, co-owner of Chennaiyin FC, added: “Apollo have already been associated with football through various clubs around the world, and we are now happy to welcome them to Indian football.”
Apollo Tyres is the global tyre partner of English Premier League clubs Manchester United and Crystal Palace. The company also has a partnership with German Bundesliga outfit Borussia Monchengladbach.
Chennaiyin FC won the ISL championship in 2015/16 and finished seventh in the 2016/17 regular season. They lost their opening game of the 2017/18 season 3-2 to FC Goa, and will host NorthEast United on Thursday.