Premier League champions Chelsea have announced a new global sponsorship agreement with BetVictor.
The deal sees the bookmaker become the official global betting and gaming partner of the club and includes branding throughout Stamford Bridge.
BetVictor will offer special Chelsea markets as part of the deal, while the two parties will run joint social media and digital campaigns throughout the coming season.
“We are delighted to welcome BetVictor into the Chelsea family, and look forward to working alongside one of the biggest names in global betting,” said club managing director Christian Purslow.
“BetVictor is a market leader and I am sure Chelsea supporters will be able to benefit from this new partnership in the coming year.”