Chelsea top up Singha partnership

English soccer club sign two-year extension with beer partner.

Chelsea top up Singha partnership

English soccer champions Chelsea have renewed their partnership with Singha for a further two years.

The Thai brand will continue to serve as the official beer partner of the Premier League side until the end of the 2018/19 season, in a deal which gives the company exclusive pouring rights at the club’s Stamford Bridge home ground.  

The extension prolongs Chelsea’s longest-running partnership, which began in 2010 and has seen the London-based team play exhibition matches in Thailand in 2011, 2013 and 2015. The financial terms of the contract were not released.

Chris Townsend, Chelsea’s commercial director, said: “We are delighted to continue our long-term partnership with Singha. It is always popular at Stamford Bridge but it is fair to say our partnership stretches far beyond south-west London, as we have built such a close bond with the great country of Thailand.

“Through matches, community programmes and the work undertaken with Singha and our other partners, we have seen first-hand what a passionate fanbase we have in Thailand and we look forward to this continued partnership keeping Chelsea as close as ever to the Thai people.”

Voravud Bhirombhakdi, vice managing director of Singha, added: “We began our official partnership with Chelsea Football Club seven years ago and it has been a wonderful experience for Singha to be involved with the club during this highly successful period in their history.

“With the continuation of our long-running relationship, we look forward to furthering the good work we have done together in promoting the development of football in Thailand, raising the international profile of Chelsea and engaging with their ever-growing fan base.”

Chelsea are third in the Premier League following their goalless draw against local rivals Arsenal on Sunday. They host Nottingham Forest in the third round of the Carabao Cup knockout competition on Wednesday, before travelling to Stoke City for their next league fixture on Saturday.