Chelsea secure two-year deal with Doyen

English soccer giants appoint endorsement agency in bid to maximise image revenues.

Chelsea secure two-year deal with Doyen

English soccer champions Chelsea have announced a two-year partnership with Doyen Global.

The London-based company will be the Premier League outfit’s exclusive player endorsement agency, working alongside the club’s commercial team to maximise revenue from image rights of Chelsea’s men’s and women’s players.

Launched in 2013, Doyen already manages a roster of over 65 players across Europe, including Brazil and Paris Saint-Germain star Neymar. The agency also works closely with retired former England captain David Beckham and eight-time Olympic gold medallist Usain Bolt.

Chris Townsend, Chelsea’s commercial director, said: “We are delighted to partner with Doyen Global, a leader in the commercial representation of players, and an agency that has built its success on the key foundations of integrity, hard work and talent, principles that naturally align with those of Chelsea FC.

“The club has some of the world’s leading players - in both our men’s and women’s teams - and we look forward to working closely with Doyen Global to achieve great things.”

Matthew Kay, Doyen Global’s managing director, added: “Chelsea FC are one of the world’s biggest football clubs and we are truly excited to strike this partnership and help them to achieve the level of success off the pitch that they have achieved on it.”

The news comes after Chelsea’s 2-1 defeat to Arsenal in the second leg of their Carabao Cup semi-final. The Blues will be looking to return to winning ways when they host Newcastle United in the fourth round of the FA Cup knockout competition on Sunday.