HotelTonight has become the first ever mobile application partner of Premier League soccer club Chelsea.
As part of the agreement, the hotel booking service will offer special rates for customers who book from Stamford Bridge, the English top-tier side’s home stadium, through its GeoRates service.
“Chelsea Football Club is thrilled to name HotelTonight as our first mobile app partner and is delighted by the opportunity this brings our supporters at our matches,” said Chelsea’s managing director Christian Purslow. “We’re pleased to connect them with the perfect solution to turn a match into a night at a great hotel.”
Ray Elias, HotelTonight’s chief marketing officer, added, “Chelsea FC is an iconic global brand with incredibly loyal supporters who come from far and wide, and attending matches, whether home or away, is more than just an event for many. It’s often a whole day and even a weekend.”
After a midtable finish last season, Chelsea are enjoying a remarkable campaign under new manager Antonio Conte. The west London club sit eight points clear at the top of the Premier League table.