Chelsea extend Beats partnership

Dr Dre’s audio brand signs new three-year deal with Premier League club.

Chelsea extend Beats partnership

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Beats by Dr Dre has signed a three-year extension to its agreement with English soccer giants Chelsea to continue as the club’s official sound partner.

As part of the partnership, which will run until the end of the 2020/21 season, Beats will provide Chelsea and Chelsea Women players with headphones, including special edition sets, such as the golden sets given to the squad after winning the 2016/17 Premier League.

Founded by American rapper Dr Dre and record producer Jimmy Iovine, Beats first partnered with the West London club in 2016.

Chelsea star Eden Hazard, who is also a Beats ambassador, said of the extension: “I am a big fan of Beats. Music is important to me and the way I get ready for games, especially as we travel and are away a lot. All the Chelsea players enjoy the Beats products and it’s great that this is set to continue, for us and for the Chelsea fans.”

Chris Townsend OBE, commercial director at the London club, added: “We are very pleased to announce our extended partnership with Beats. They are a fantastic brand who truly understand sport and the role music can play in preparing our players for the biggest matches throughout the season.

“We have collaborated on some exciting and unique campaigns with Beats to date and look forward to new and innovative ways to celebrate their products and our on-going relationship over the coming three years.”

On the field, Chelsea are unbeaten after four league matches of the new season under new manager Maurizio Sarri.