Chase Elliott takes stock with UNTUCKit deal

Nascar driver becomes investor and brand ambassador for US retail brand.

Chase Elliott takes stock with UNTUCKit deal

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Nascar driver Chase Elliott has been unveiled as a brand ambassador for men’s apparel company UNTUCKit.

The deal, which also sees Elliott, 22, become an investor in the brand, will begin with a two-race primary sponsorship of the American driver’s number 23 Chevrolet Camaro in the Nascar Xfinity Series.

"I've been a fan of the UNTUCKit look, fit and feel for a while now and I'm excited to finally partner with them not only on a personal level, but also on their first race car sponsorship," said Elliott.

"They are a great fit with my lifestyle off the race track and I hope the success we have on the race track is a jumpstart to a long relationship together."

Elliott, the 2014 Nascar Xfinity Series champion, is the latest addition to UNTUCKit’s roster of celebrity investor and brand ambassadors, joining National Football League (NFL) Super Bowl-winning quarterback Drew Brees.

"Chase is incredibly humble, family-oriented and charitable, so it's no wonder Nascar fans have been drawn to him,” added UNTUCKit chief executive Aaron Sanandres. “His active career and laid back lifestyle both encompass the UNTUCKit brand, so bringing him on as a brand ambassador was a natural next step."