JP Morgan Chase Bank has partnered with the National Basketball Association’s (NBA) Golden State Warriors.
As part of the new agreement, the financial services company will be the NBA champions' official bank, and will have signage and ATMs throughout the Warriors’ Oracle Arena home ground. There will also be a JP Morgan Club available to VIP floor seat holders.
In celebration of the partnership and the start of the NBA season, Chase is launching a ‘Golden Victory Ball’ promotional tour in the lead-up to the season’s opening night on 17th October.
The new deal expands the bank’s partnership with the Warriors after it secured the naming rights in January 2016 to the Warriors’ new US$1 billion arena, which is set to open in time for the 2019/20 season. Chase added Warriors player Stephen Curry in a personal endorsement agreement as part of the deal.
“Chase is delighted to deepen our partnership with the Golden State Warriors - true champions in every sense of the word,” said Jim Wening, head of middle market banking for JPMorgan Chase. “We hope Dub Nation enjoys the Golden Victory Ball tour as much as we do, as we all prepare to celebrate another championship season.”
“As our naming rights partner for Chase Center, we’re excited to continue to strengthen our partnership with Chase as our latest Warriors partner and official bank,” added Chip Bowers, Warriors’ chief marketing officer.
“Growing our existing partnerships to continue to provide our fans with enhanced experiences and more connections to our team is extremely important to us and Chase’s creativity with the Golden Victory Ball tour accomplishes just that. We’re looking forward to Opening Night on October 17 and are excited for our fans to enjoy the Golden Victory Tour as we celebrate the start of a new season.”
"The Bay Area is an important market for us for a number of reasons - being one of the firm's largest markets in the country and the market's seat at the epicenter of innovation and new economy definitely made this partnership very appealing," said Frank Nakano, head of sports and entertainment for JPMorgan Chase.
The Golden State Warriors, who compete in the NBA’s Western Conference Pacific division, will begin their title defence on 17th October, when they host the Houston Rockets.