Chargers look to LA agency for money but not move

The San Diego Chargers and Wasserman Media Group have signed an agreement that will see the Los Angeles marketing agency paid US$500,000 to sell advertising space and luxury suites at the team's Qualcomm Stadium.

The San Diego Chargers and Wasserman Media Group have signed an agreementLength of contract: 1 year | Annualised value: US$500,000 | Overall value: US$500,000

The San Diego Chargers and Wasserman Media Group have signed an agreement that will see the Los Angeles based marketing agency sell advertising space and luxury suites at the team's Qualcomm Stadium.

But all parties deny that the deal is a precursor to a return to LA for the franchise that began life as the Los Angeles Chargers in 1961.

While the Chargers are keen to move stadium, they maintain they are looking for a new site in San Diego.

"It's a side issue," said attorney Mark Fabiani. "It has nothing to do with a stadium search.

"We continue to search for a solution in San Diego County. Nothing has changed about that."

However, Fabiani made no secret of the fact that the Chargers hope to capitalise on LA's lack of an NFL team.

"Orange County and Los Angeles County are two of the most lucrative markets in the world. They're both unserved right now by an NFL team, and we don't see any reason why we shouldn't try to improve our financial position by marketing there," he said.

"People should also understand that if they want us to re-sign our top players, if they want us to have enough revenue to be able to pay all of our stars on a long-term basis, to do that you need to generate additional revenue."

Wasserman Media Group said in a statement that the deal with the Chargers "is unrelated to any prior public speculation involving Casey Wasserman and the Los Angeles football market."