The England and Wales Cricket Board (ECB) has expanded its existing agreement with UK free-to-air broadcaster Channel 5 to incorporate highlights of all England women’s home games.
The package will feature all Test matches, one-day Internationals (ODIs) and Twenty20 games until the end of 2019, including the next women’s home Ashes series against Australia.
The deal marks the first time that the England women’s cricket team will be covered on terrestrial TV. Channel 5 has been showing highlights of the men’s team’s matches since 2006.
The announcement follows England women’s dramatic nine-run victory over India in the final of the 2017 Women's Cricket World Cup.
Clare Connor, director of England women’s cricket for the ECB, said: “The move to show England women’s cricket highlights on terrestrial TV is another huge step forward for international women’s cricket.
“The ticket sales and viewing figures from the ICC Women’s World Cup showed there is a growing audience for our game and this platform will give us the chance to further capitalise on that. We are overwhelmingly proud of our World Cup winners and it will be wonderful for even more fans to be able to watch them in action from next year.”
Paul Dunthorne, chief operating officer of VIMN UK, Northern and Eastern Europe, the network which operates Channel 5, added: “We’re delighted to offer the world-conquering England women’s cricket team a terrestrial TV platform as cricket continues to broaden its appeal - and attract even more women and girls to the sport.”