Top story: Opensport OTT service nets Champions League coverage

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Top story: Opensport OTT service nets Champions League coverage

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Top Story

Spanish streaming service Opensport will broadcast live coverage of soccer matches online from the Champions League, La Liga and a selection of top-flight European competitions after striking a deal with Movistar.

Telecommunications brand Movistar recently extended its own deal to show Champions League matches until 2021 and has now reached an carriage agreement with Opensport to distribute the matches via its digital platform.

The independent over-the-top (OTT) platform will offer Spanish subscribers the chance to watch matches online – which will also include the best games from the top leagues in England, France and Germany – for €19.99 from September.

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Sponsorship

In soccer, Premier League side Southampton will be sponsored by Scope for their game against Leicester City on Saturday, after main sponsor Virgin Media donated their sponsorship to the disability charity.

Meanwhile, in England's fourth tier, Exeter City have extended their sponsorship deal with airline Flybe to 2020.

Entertainment companies TEG and Total Sport and Entertainment (TSE) will both take a 50% stake in Australian National Basketball League (NBL) team Sydney Kings.

Citizen Watch UK has taken its sponsorship deal as official timekeeper of Premiership Rugby into a fifth year.

English soccer side Queens Park Rangers will extend its partnership with BD Sport Group to continue its Hoops Lottery fundraiser.

US Figure Skating has agreed a two-year deal with software platform Opendorse, a social network for athletes to promote content via their various social media channels.

The National Football League’s (NFL) New York Jets have signed a multi-year partnership deal with Hino Trucks.

Premier League soccer side Huddersfield Town have signed a partnership deal with local bus operator First West Yorkshire, which will provide travel for fans on matchdays.

Politics & Governance

British Cycling has announced that para-cycling will feature at the TISSOT UCI Track Cycling World Cup at Lee Valley VeloPark in December.

In mixed martial arts (MMA), One Championship has announced it will stage its first events in Japan as their 2019 schedule was unveiled.

Licensing

Superliga Argentina has signed a deal with EA Sports to license the national league in their FIFA 19 video game, which is released in September.

Paint Job of the Day

Norwich City, playing in English soccer’s second tier, have raised one or two eyebrows after it was revealed they have had their away dressing room at Carrow Road painted pink in an attempt to gain a psychological advantage over their opponents.

The pink surroundings supposedly lower testosterone and aggression levels, and has been used by American football teams as well as prisons. Studies have shown certain shades of pink have a calming influence on people.

However, in a cruel twist, Norwich went winless in their opening three home games, but finally secured their first league win of the season at home as a late double beat Preston North End 2-0 on Wednesday evening.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story