Rolling sports business news wrap: Every deal, every day

Top story: Heineken returning as Champions Cup title sponsor, say reports.

Rolling sports business news wrap: Every deal, every day

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Top story

The European Champions Cup is set to sign a title sponsorship deal with Heineken, according to French media reports.

The Dutch beer brand was synonymous with the Champions Cup's former iteration until the event was relaunched under the control of the then newly-formed European Professional Club Rugby body in 2014. 


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Since then the tournament has gone without a title sponsor but now, according to Le Journal du Dimanche, it appears that Heineken are keen to get back involved. The report suggest that 'Champions Cup' will remain in the title and the tournament would be known either as the 'Heineken Champions Cup' or the 'H Champions Cup', with an announcement expected in early June.


The ASEAN Football Federation has renewed its sponsorship deal with global Yanmar for the 2018 AFF Suzuki Cup soccer tournament.

Campeonato Brasileiro Serie A soccer club Atlético Paranaense have a signed a one-year back of shirt sponsorship deal with consumer electronics company Philco.

The European Tour has confirmed RSM extension's as an official supporter for 2018. As part of the new deal, the audit, tax and consulting firm will sponsor the 2018 BMW PGA Championship.

IMG-owned BSI Speedway has agreed a new multi-year deal with Monster Energy that sees the brand continue as presenting sponsor of the FIM Speedway World Championships and serve as title sponsor for the new Monster Energy FIM Speedway of Nations, which launches in June.

Euroleague Basketball has announced a partnership with MytiGO. The three-year deal starts next season with the 2019 Final Four and sees the ticketing platform become the official reservations marketplace of the EuroLeague Final Four until 2021.

Media Rights

NBC Sports Group and the World Rowing Federation, FISA, have partnered on an exclusive, three-year US media rights agreement for coverage of the three World Rowing Cup regattas, the European Rowing Championships, and the World Rowing Championships through 2020.

Sports Information Services (SIS) has agreed a deal with the Korean Racing Authority to broadcast live coverage of the action from two of the country’s racecourses, Busan and Seoul to retail and online bookmakers in the UK, Ireland, and Spain.

Arena Racing Company (ARC) has announced the appointment of RaceTech to provide High Definition (HD) coverage of all horseracing fixtures from 1st January, 2019, to independent bookmakers in UK and Ireland through The Racing Partnership service.

Personal Endorsement

Singaporean swimmer Joseph Schooling has become a brand ambassador for Yakult. The 2016 100m butterfly Olympic gold medallist will promote the the health benefits of probiotics until at least 2020.


Play2Live (P2L), a decentralised streaming platform for gamers and esports fans based upon blockchain technology, has launched a US$2 million venture fund to seed investments in gaming and esports projects.


Prodigy Sports announced that it has been exclusively retained by the Alliance of American Football to lead multiple executive level searches in preparation for their forthcoming launch of the league. 

Bidding & Hosting

Euroleague Basketball has announced that the 2019 edition of the EuroLeague Final Four will be held in Vitoria-Gasteiz, Spain, at the 15,000-plus seat Buesa Arena. 

Liverpool has been selected as the host city for the 2022 World Artistic Gymnastic Championships, bringing the event to the UK for an impressive fourth time.

Weirdos of the Day

Evert ten Napel, a football commentator for the Dutch language version of the FIFA EA series appears to have spilt the beans about a big development for the 2019 edition of the popular soccer game. During the finals of a Dutch FIFA esports tournament, ten Napel revealed that the developer has secured the licence to the Uefa Champions League and Uefa Europa League. Last month Konami, the developers of FIFA's chief market rival Pro Evolution Soccer, announced they had dropped the official licences for Europe's top tier club soccer competition.

Although ten Napel's announcement will delight fans of the FIFA series his explanation might also alienate a few.

He said: "For about six or seven days a year, I record updated lines [for the game] in the studio in Utrecht with Youri Mulder [another commentator]. In 2019 as well, the game will get even better, because they've added the Uefa Champions League and Uefa Europa League. I'm almost finished with the 2019 version, which will then go to the test centre. [In the test centre] some very good players will check everything and after that, it will go to the stores in October. And then all those weirdos will be standing in line again at midnight."

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story