RDA scores global rights to European club rugby

London-based agency to distribute matches and highlights until 2022.

RDA scores global rights to European club rugby

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Media rights agency RDA has been appointed to distribute the broadcast rights to European club rugby matches and highlights on a global basis.

The London-based company will work on behalf of European Professional Club Rugby (EPCR) for the next four years, distributing rights to the organisation’s leading competitions in all markets except the UK, Ireland, France and the USA.

While financial terms have not been disclosed, the deal covers rights to 100 top-class matches per season, including EPCR’s flagship tournament, the Champions Cup.

“The Champions Cup boasts stars of the global game with an ever-increasing appeal beyond our traditional European boundaries,” said Carsten Couchouron, EPCR’s marketing and commercial director. “We are delighted to be working with RDA to take broadcast coverage of outstanding rugby to those audiences.”

An EPCR statement said RDA was appointed after ‘a competitive tender process’ launched last November and managed by The Sports Consultancy, during which ‘multiple global agencies’ and broadcasters entered bids.

The global agreement follows the recent awarding of US rights to NBC Sports, as well as separate deals struck by EPCR with Channel 4 in the UK and Ireland’s TV3.