Chadwick Lawrence sign deal with John Smith’s Stadium
Local law firm Chadwick Lawrence has signed up to sponsor a stand at the John Smith's Stadium in Huddersfield, which is home to the British town's soccer and rugby league teams.
Chadwick Lawrence has taken the rights to the south stand, agreeing a one year deal with stadium operator Kirklees Stadium Development.
The move was described as a natural extension of the company's existing relationship with the stadium operators, for whom it provides legal services.
- Refreshing new deal for promoted Huddersfield
- Huddersfield Town gets US$7.8m training facility approved
Jeremy Garside, a managing partner at Chadwick Lawrence, said: “We are delighted with this new sponsorship agreement. Since becoming the stadium’s legal partners we have forged an excellent relationship and worked closely with them on a variety of legal issues.
“Seen as Huddersfield’s community stadium, our increasing involvement with the venue has been a natural next step. We hope that this new agreement further cements this partnership.”
The John Smith's Stadium is the latest name for a stadium which was built in 1994. It was originally known as the Alfred McAlpine Stadium before being renamed the Galpharm Stadium in 2005, in deference to new sponsor Galpharm Healthcare. In July last year Heineken acquired the naming rights for five years, a deal it has used to promote its John Smith's brand.
blog comments powered by Disqus
New sponsor joins John Smith’s Stadium ranks - 19 November 2013
Sponsor renews KC Stadium partnership - 13 July 2011
John Smith’s extends record-breaking York sponsorship - 08 February 2011
Crabbie’s to title sponsor Grand National - 28 August 2013
Grand National title sponsor to stay for another three years - 26 October 2009
Related blog posts
Ilya Kovalchuk to re-sign with New Jersey Devils - 06 July 2010, Notes & Insights
Aintree inches closer to million pound milestone - 13 January 2012, Notes & Insights
Coca-Cola to sponsor Champions League cricket - 23 September 2009, Notes & Insights