Centrebet expands its sponsorship of the NQ Cowboys

29 February 2012 | Posted in Sponsorship, Rugby, Oceania | By Tom Love

Australian bookmaker Centrebet has extended and expanded its agreement with the North Queensland Cowboys.

Having served as a gold sponsor of the Cowboys since 2009, under terms of the new agreement Centrebet has been announced as major sponsor of the club for the duration of the 2012 National Rugby League (NRL) season.

According to an official press release, 'Centrebet’s partnership with the Cowboys includes sponsorship of the Spirit cheersquad who perform at each home game at Dairy Farmers Stadium and at special club events, and sponsorship of the Cowboys Golf Day to be held later in the season.'

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“The team at Centrebet is thrilled to re-sign with the North Queensland Cowboys for 2012," said Centrebet marketing manager Steven Hannan. "The Cowboys are great ambassadors for rugby league and provide brilliant entertainment week in, week out for their fans throughout North Queensland. Centrebet is proud to be a partner that helps bring the excitement to life. The Cowboys are an essential partner in our business and we are looking forward to bringing on new programmes in 2012 to make the Cowboys' games even more exciting for fans.”

Cowboys general manger of commercial Steve Mitchell added, "Having Centrebet become a major sponsor is another great step forward for the Cowboys. They have been a great partner for the past three seasons and we’re looking forward to developing our relationship even further at this higher level.”