CDF appoints Lagardère Sports in soccer deal

Global agency to help Chilean network distribute rights.

CDF appoints Lagardère Sports in soccer deal

Chilean sports network Canal del Fútbol (CDF) has appointed global marketing agency Lagardère Sports to help it market Chile's club soccer broadcast rights internationally.

The deal will see Lagardère Sports leading the global sales and distribution for Chile's top soccer division, the Primera División,  the Copa Chile knock-out tournament and the season-opening Supercopa de Chile. Lagardère will also market the betting and gaming rights for those competitions.

“We are thrilled to partner with CDF and add Chile’s premier soccer league and competitions to our portfolio in the sport,” said Stefan Felsing, executive vice president of media sales and acquisitions for Lagardère Sports. “We will leverage our expertise in global soccer and our expansive sales network to grow the reach of the Chilean Primera División, the Copa Chile, and Supercopa de Chile and bring the competitions to more countries and fans.”