CCTV to cover Olympic Games in China
China Central Television (CCTV) has secured the broadcast rights in the country for the Vancouver 2010 and London 2012 Olympic Games. The state broadcaster will show the competitions across all platforms, including free-to-air television, subscription television, internet and mobile phone.
CCTV fulfilled the same role in the 2008 Olympic Games, in Beijing, reaching the largest possible audience in China. The broadcaster's target for the 2010 and 2012 Games is to reach an audience of 1.3 billion.
IOC President Jacques Rogge said: "I am delighted to announce our agreement to continue our partnership with CCTV. The Beijing 2008 Olympic Games were a landmark moment in Olympic history, and both CCTV and CCTV.com did a first-class job of bringing Olympic action into the homes of the Chinese people. We look forward to working closely with CCTV to make this possible for both the Vancouver 2010 and London 2012 Olympic Games."
CCTV vice president Sun Yusheng said: "This is a milestone in CCTV's coverage of the Olympic Games as it is the first time that CCTV signs the agreement directly with the IOC as a separate right-holding broadcaster. I believe it is a win-win agreement, which on our part illustrates our commitment and endeavour to enhance the Olympic Games in the coming years."
- Length of contract: 4 years
- Annualised value: US$25 million
- Overall value: US$100 million