CBC Sports, the sports division of Canadian public-service broadcaster CBC, has agreed a four-year exclusive media rights partnership with the Athletics Canada national governing body.
Under the terms of the agreement, the network will provide coverage of all major national athletics events held in the country, including the National Championships, the 2018 Regional Championships and the 2020 Olympic Trials.
The announcement coincides with CBC Sports’ preparations to show this year’s IAAF World Championships, which get underway in London on 4th August.
“CBC has always carried the torch for the Olympic and Paralympic movement in Canada,” said Mathieu Gentès, Athletics Canada’s chief operating officer. “Athletics Canada is thrilled at the possibilities of this partnership.
“A resurgence of track and field paired with CBC Sports’ outstanding broadcasts, reporting and reach on various platforms, will serve as an important factor in extending track and field’s reach to a whole new generation of fans. In the short term, we are looking forward to CBC Sports’ expansive coverage of the upcoming IAAF World Championships.”
“We are excited to partner with Athletics Canada over the next four years,” added Greg Stremlaw, executive director of CBC Sports. “As evidenced last summer, Canada’s track and field athletes are reaching new heights on the world stage and CBC Sports is proud to continue to share their stories with Canadian fans.
“This partnership with Athletics Canada is another example of CBC Sports’ dedication to providing audiences with more access to high-performance sport, and Canada’s athletes in particular, in the months and years between Olympic Games.”