Cash boost for Liverpool in time for January sales

03 January 2012 | Posted in Sponsorship, Soccer, Europe, | By James Emmett

Cash boost for Liverpool in time for January sales

As the bi-annual speculation season gets into full swing with the opening of another Premier League transfer window, Liverpool FC can count on a little extra after signing a 'long-term partnership' with printing and document management company Konica Minolta.

According to a release announcing the deal, Liverpool will work with Konica Minolta, which is based in Japan but has a European HQ in Germany and a UK HQ in Essex, to help raise the company's profile as a provider of print and document management services to SMEs, public sector, commercial and enterprise business through brand affinity and engagement with Liverpool supporters.

Konica Minolta will also become the club’s official print and document management partner.

While financial details have not been released, it is likely that the deal will be worth a significant six-figure sum.
Ian Ayre, managing director of Liverpool Football Club, said: “We are excited about working with a brand that has such an innovative and fresh approach to business solutions and the club will provide Konica Minolta with significant brand visibility and access to our supporter base.”

Neil Dingley, Konica Minolta’s operations director and company secretary added: “Our partnership with Liverpool Football Club supports our corporate vision of developing long-term partnerships that optimise mutual profitability as we will be able to improve efficiencies and reduce operational costs associated with managing print and document management for the club. At the same time, we will be able to raise our own profile in the B2B arena as the market leader.”

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