Twitter has signed a deal with the Caribbean Premier League (CPL), allowing the social network site to live stream every game from the T20 cricket competition in 54 different countries across six continents.
The agreement marks the first time that cricket fans will be able to live stream the entirety of every match from the tournament, while also taking part in live conversation. As well as watching the games live as a result of Twitter’s media rights deal with the competition, viewers in India will have access to more than 150 highlight clips.
The highlight package is the result of an in-stream video sponsorship deal with the CPL and its title sponsor motorcycle manufacturer Hero MotoCorp.
Aneesh Madani, head of sports partnerships at Twitter for the Asia Pacific region, said: “The global, public conversation around cricket happens on Twitter and we’re thrilled to team up with Hero CPL to add live-streamed cricket to that experience for fans in 54 countries.
“Strengthening our partnership with Hero CPL is the in-stream video sponsorship with Hero for the second year running. Together, we’re excited to offer cricket fans a unique experience to take in the games, highlight video clips and the conversation, all in one place on Twitter.”
Vishnu Kumar, head of digital at Hero CPL, added: “Hero CPL is the biggest party in sport and we’re proud to partner with Twitter to become the first T20 cricket league to give fans access to cricket streaming LIVE on the platform.”