Canon snap up Rugby World Cup deal

Japanese camera manufacturer partners with tournament in home territory.

Canon snap up Rugby World Cup deal

Canon, the world's leading manufacturer of cameras and imaging equipment, has been named as the first official sponsor of the 2019 Rugby World Cup in Japan.

The company, which is headquartered in the Japanese capital of Tokyo, will provide support to members of the press throughout the six-week-long tournament, including camera and lens loans and maintenance. Canon will also provide printing and copying solutions to the organising committee.

2019 will mark the second consecutive Rugby World Cup for which Canon has been an official partner, after it also sponsored the 2015 edition in England.

World Rugby chairman Bill Beaumont declared himself "delighted" that Canon had returned as a partner for the sport's flagship international competition.

"Canon is an important supporter of rugby in Japan, an innovator in its field and a perfect match for our premier event," he said.

“This exciting relationship underscores the significant global appeal of the first Rugby World Cup in Asia and we look forward to working in partnership with Canon to extend the reach and impact of the sport in Japan, across Asia and around the globe.”

The 2019 edition will be first Rugby World Cup to take place in Asia. It will run from 20th September to 2nd November.

Japan provided one of the greatest shocks in World Cup history in 2015 when they defeated South Africa, one of the pre-tournament favourites.