Toyota Canada has agreed a new partnership with Canada Soccer, the Canadian governing body for the sport.
The agreement will see the automotive manufacturer become the organisation’s primary partner, providing support to all 12 of Canada Soccer’s men’s and women’s national teams. Toyota will also be the title sponsor of Canada’s U15 and U17 Senior National Championships, as well as a primary partner of the Canadian Championship, an annual competition featuring the country’s premier club sides.
Additionally, the global car company will contribute to Canada Soccer’s ongoing grassroots programmes, which are attempting to develop the game throughout the country.
Peter Montopoli, Canada Soccer’s general secretary, said: “The support of Canada Soccer by corporate partners like Toyota allows us to provide leadership for the Canadian soccer community, and to achieve our collective objectives of growing of the world's game in Canada. Canada Soccer is excited about the potential of this partnership and its ability to contribute positively to the Canadian soccer community.”
The deal with Canada Soccer is one of four secured by Toyota with Canadian sport governing bodies. The company has also launched partnerships with Canada Basketball, Freestyle Canada, and Wheelchair Basketball Canada, in an attempt to encourage participation in sport.
“Sports inspire people to overcome barriers and to get moving,” said Cyril Dimitris, vice president of sales and marketing for Toyota Canada. “Becoming the official mobility sponsor of these four national sport organisations is part of Toyota's vision of an inclusive society in which all people can participate.”