Top-flight English soccer side Burnley have announced a new three-year partnership with Ladbrokes.
The bookmaker will serve as the Premier League outfit’s official UK betting partner until the end of the 2019/20 season, in a deal which will see the company provide its betting services at the club’s Turf Moor home ground on matchdays.
The brand will also receive a prominent presence on the two-time English champions’ official website and social media channels, along with extensive exposure on pitchside LED bands and the stadium big screen, as well as in matchday programmes.
Ladbrokes will also become the sponsor of Turf Moor’s away stand, replacing minibus company David Fishwick Minibus Sales in the role.
“We are extremely excited to announce this deal with our new UK betting partner Ladbrokes,” said Anthony Fairclough, Burnley’s commercial director. “This will create a lot of new experiences for the fans, which will be delivered by Ladbrokes, and some exciting offers during the course of the season to come.
We look forward to welcoming Ladbrokes and not only will it involve major exposure at Turf Moor, it will see a full betting service offered to fans through the concourses, as well as their branding on the cricket field stand, which was previously sponsored by David Fishwick.”
Ladbrokes head of PR, Jessica Bridge, added: “We are very excited at Ladbrokes to be forming this dynamic partnership with Burnley Football Club as another enthralling Premier League season gets underway.
“It promises to be an exciting season ahead for the club and we would like to wish the manager, the players and all the fans the very best of luck.”
Burnley are sixth in the Premier League following their shock 3-2 win away to reigning champions Chelsea on the opening day of the season. The Clarets play their next fixture at home to West Brom on Saturday.