Top-tier English soccer side Burnley FC have announced LaBa360 as their new principal sponsor.
The multi-year deal, which the Premier League outfit claim as a ‘club record’, will see the gaming and betting company’s logo adorn the front of the Clarets’ home and away shirts in all competitions.
LaBa360 will also feature in pitchside and generic branding at Burnley’s Turf Moor home ground, as well as across online and social media platforms in the UK and internationally.
The brand takes over as shirt sponsors from Dafabet, whose two-year contract expired at the end of June.
Angelika Tang, director at LaBa360, said: “Built on solid foundations and following a stellar season, we are certain the club will provide us with the platform to launch this new, international iGaming brand.”
Anthony Fairclough, commercial director at Burnley, added: “This is the largest financial deal in our history, and the third international company we have had as principal partner, which demonstrates the growing global appeal the club offers companies overseas thanks to our Premier League platform.”
Burnley finished seventh in the Premier League in 2017/18, securing a place in European soccer’s secondary club competition, the Uefa Europa League, which marks the first time they will be playing competitive European soccer in 51 years.