Burger King replaces McDonald’s as ‘Classic’ sponsor
Burger King has signed a multi-year sponsorship deal, starting in 2011, with the four-team high school boys basketball tournament known as the Classic. Burger King replaces business competitor, McDonald's, which has been the title sponsor of the event since 1983.
"We could not be more pleased with the arrangement we have with Burger King to continue not only a local but a national tradition," said Bill Flanagan, the director of the Classic and athletic director at Catherdral Prep, the school that hosts the tournament. "We are very appreciative to McDonald's for 27 good years of serving this event but are real excited about the commitment Burger King has made to the Classic beginning in 2011."
The tournament field is scheduled to be announced in November.blog comments powered by Disqus
Getafe sign whopping deal with Burger King - 19 July 2009
Burger King sponsors Sauber Motorsport - 07 May 2010
Silva signs contract renewal ahead of UFC 148 - 22 June 2012
Brands to run summer ‘Dream Team’ promotions - 16 May 2012
NHL’s Winnipeg Jets net Burger King deal - 11 December 2013
Related blog posts
Kessler figures give Super Six Boxing Classic early boost - 15 September 2009, Notes & Insights
50 Most Marketable 2012 - Novak Djokovic - 17 May 2012, Notes & Insights
Will Lloyd and Chris King - the professionals - 14 September 2009, Notes & Insights
All Blacks all set to agree new sponsor - 17 June 2009, Notes & Insights