Bucks and Midwest team up for marketing partnership
The Milwaukee Bucks and Midwest Airlines, the team's official airline, will join forces in a long-term agreement to further their marketing partnership.
The new Midwest Airlines Hometown Champions Club in the Bradley Center will provide naming rights and exclusive agreements for both entities which will see Midwest become the official airline for the Bradley Center.
The Champions Club will give Bucks fans a unique 'suite atmosphere' game experience with food and beverage, including complimentary Midwest Airlines signature chocolate chip cookies during half-time.
The Midwest/Bucks alliance also provides radio advertising opportunities on Newsradio 620 WTMJ and the statewide radio network, advertising in Bradley Center lobbies, concourses, in-bowl and on the outdoor marquee, courtside signage, entertainment and hospitality opportunities, in-game features and co-branded marketing initiatives.
“We're thrilled to extend and expand the partnership between Milwaukee's hometown NBA team and Milwaukee's hometown airline, Midwest Airlines,” said James J. Reichart, Midwest's director of advertising and brand. “The Milwaukee Bucks and Midwest Airlines are just two of the many things that make our city vibrant and strong.”
Bucks vice president, Ron Walter, said: “Midwest Airlines is part of the fabric of the community. We are excited by their new ownership and are proud to announce that Midwest has chosen to continue as the Official Airline of the Bucks.”
- Length of contract: 4 years
- Annualised value: US$700,000
- Overall value: US$2.8 million
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