BT has become the title sponsor of the Great City Games Manchester athletics event.
The telecoms giant will put its name to the fifth edition of the city-based competition, which will be run in the streets of Manchester on Saturday 25th May and is set to feature top Olympic and Paralympic athletes. Organised by Nova International, the free event will include races run on an IAAF-certified track and, for the first time, a long jump competition with a field starring Britain's Olympic champion Greg Rutherford.
Other athletes confirmed for the meeting also include Olympic 400m hurdles gold medallist Felix Sanchez and Paralympic 200m champion Alan Oliveira.
Suzi Williams, the BT group marketing and brand director, said: "We're excited to be supporting the BT Great City Games Manchester this May. Following the success of London 2012 it’s a fantastic opportunity for people to get up close and personal to the world's Olympic and Paralympic champions. We're especially pleased that this year's event will showcase elite disability sport, building on BT's role at the heart of the Paralympic Games and our four-year involvement in the BT Paralympic World Cup."
Nova International chairman Brendan Foster added: "The transformational time that Britain went through last year with the unrivalled success of the Paralympics means that these athletes will be some of the biggest stars on the track at the BT Great CityGames Manchester. BT's involvement with the event shows their commitment to build momentum and to create fun, free and accessible opportunities for the British public to cheer on our athletes."
Reports in the Daily Telegraph in January indicated that BT is in 'advanced negotiations' on a multi-million pound sponsorship deal with British Athletics ahead of the group's launch of a new sports broadcasting service in the UK later this year.