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BT Sport picks up non-league soccer package

23 May 2013 | Posted in Broadcast, Soccer, Europe | By James Emmett

According to a report in the Non-League Paper, BT Sport has signed deal to broadcast English non-league soccer.

The deal is worth a reported UK£300,000 (US$452,000) and will see BT Sport broadcast between 25 and 30 games live next season, with the scope for more in 2014/15.

The agreement signals the end of a three-year deal with Premier Sports.

“We have had a good relationship with Premier Sports," Conference chairman Brian Lee is quoted as saying the Non-League Paper. "They have given the league fantastic coverage but we’ve got to look at this from a business point of view – we will be going from a possible audience of 6,500 to one much nearer 6,500,000. That’s the reality of the situation.

“This will allow us further opportunities in the future which we are excited about. There could be more games to come the season after and if it’s a success there is the chance for an improved agreement further down the line.

“The Football Conference will sit alongside the Premier League and the Bundesliga – and that to me is a big thing. We’ll be getting high-level exposure, BT have gone into this in a big way. It’s exciting.”

The Conference is currently looking for a title sponsor to replace the outgoing Blue Square.

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