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Brut joins Super League’s sponsorship portfolio

03 April 2013 | Posted in Sponsorship, Rugby, Europe | By Ian McPherson

Male grooming brand Brut has agreed a sponsorship deal with the Super League Europe Ltd (SLE), the operators of Europe’s top-flight rugby league competition.

The deal, which covers all 14 Super League clubs, will see Brut become the official aftershave and official deodorant of the league.

As such, according to an official press release, ‘Brut will receive a comprehensive range of sponsorship assets including extensive in-ground advertising through perimeter boards, match-day programme advertising, interview backdrops and referee sleeve patches; as well as ticketing, hospitality, exclusive promotions and access to Super League players.’

In addition, Brut will run numerous social media campaigns throughout the season to activate the partnership.

Eoin Mullen, Brut marketing manager, said: “We are excited to partner such an iconic brand as Brut, with Super League. Brut has always defined the ‘real man’, and the synergy between us and Super League is instantly recognisable. We are very much looking forward to working with the clubs in our first season of the partnership.”

James Mercer, commercial director at SLE, added: “We are delighted to have a brand with such history and heritage associated with Super League. Brut is a brand that sits perfectly with rugby league, and we look forward to working with them, further immersing Brut within Super League over the term of the partnership. There are lots of opportunities that we look forward to working together on, during the course of the season, and beyond.”

After ten rounds of the 2013 Super League season Wigan Warriors sit atop the table with 15 points, one point above second-placed Huddersfield Giants.

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