BRTC does late deal for Formula One TV rights
Bahrain Radio and Television Corporation (BRTC) has secured the Middle East and North Africa TV rights to Formula One.
The deal was signed over a weekend that saw the Malaysian Grand Prix stopped prematurely due to adverse weather conditions. Briton Jenson Button, driving for new team Brawn GP, was awarded first place and five point, leaving him at the head of the championship race.
There will be two Grands Prix in the Middle East this year, after Abu Dhabi was added to the calendar. Bahrain itself has hosted a Grand Prix since 2004.
"We look forward to giving our local and regional viewers the best possible coverage of a championship that the Kingdom has become so deeply engrossed in," said Sheikh Rashid bin Abdul Rahman Al Khalifa, the chief executive officer of BRTC.
Financial details have not been released, and all parties have officially refused to comment on the value of the deal. However, an insider confirmed to SportsPro that the agreement is worth in the region of US$1.5 million.
- Length of contract: 1 year
- Annualised value: US$1.5 million
- Overall value: US$1.5 million