Broncos and USAA team up to honour US military

28 September 2012 | Posted in Sponsorship, Football, North America | By Michael Long

USAA, one of America’s leading insurance providers to the military community, has entered into partnership with the Denver Broncos of the National Football League (NFL).

In 2011, USAA became the first-ever official military appreciation sponsor of the NFL and the company has now be designated the same status for the Broncos.

Throughout the 2012 season, the two parties will increase their military appreciation efforts in the greater Denver area. Plans include hosting families of deployed servicemen and women at each home game and providing exclusive team access to members of the military community.

These efforts will culminate at the Broncos’ 18th November game against the San Diego Chargers, which takes place during the NFL-wide Salute to Service initiative that runs from 8th to 19th November.

“This sponsorship focuses on USAA and the Broncos combining our efforts to honour and thank our military heroes,” said USAA executive director of marketing Don Clark. “We’re excited about Broncos fans joining us throughout the season to salute current and former military members and their families.”

Broncos vice president of sales and marketing Dennis Moore added: “The Denver Broncos organisation has been a longtime supporter of the military community. Our newfound relationship with USAA enables us to create new meaningful opportunities for the Broncos faithful to honour the sacrifices made by current and former military throughout the season.”