Broadband firm becomes Nascar primary sponsor

21 March 2012 | Posted in Sponsorship, Motorsport, North America, | By David Cushnan

Broadband communications company Charter Communications has joined forces with the JTG Daugherty Racing Nascar Sprint Cup team.

The company will be primary sponsor of Bobby Labonte's car for two Sprint Cup races, this weekend at Fontana and at June's race in Michigan. 

“The Charter deal is a game changer for us,” said JTG Daugherty Racing co-owner Tad Geschickter. 
“We always strive to provide our sponsors with great value. This new partnership, with the fourth-largest cable provider in the country, gives us the opportunity to create sponsor activation elements that we could have never provided before.”
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