GREAT Britain, the British government's international marketing and promotional enterprise, will compete in the next edition of the Clipper Round the World Yacht Race, after a successful debut this year.
As with the 2013/14 event, GREAT Britain will offer partnership opportunities, available for UK£250,000 each, to six British companies, with the opportunity set to be officially launched in January.
The GREAT Britain boat will compete in the next edition of the Clipper race, which is scheduled to begin in August next year. The 2013/14 race began and finished in London and took in stops in Brazil, South Africa, Australia, China and the USA. The event allows ordinary members of the public to train and compete in the event.
“We’re delighted that ‘GREAT Britain’ will once again compete in this iconic sporting event,” said Conrad Bird, director of the GREAT Britain campaign.
“We will build on the success of our 2013/14 involvement to develop an innovative trade and tourism partnership with Clipper Ventures that delivers jobs and growth for Britain."
Bird added: “The GREAT Britain campaign is a unique platform from which to promote British technology, innovation, manufacturing, creativity, adventure and hospitality in key markets around the world.
“I’d encourage British companies to seize the opportunity to get involved and join this GREAT partnership.”
Clipper figures indicate that the GREAT Britain entry in the 2013/14 race generated a PR value in excess of UK£75 million during the 40,000-mile event.