British Paralympic Association dials in with Virgin Media

Telecoms and mass media giant becomes gold-tier partner of national committee.

British Paralympic Association dials in with Virgin Media

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The British Paralympic Association (BPA) has announced a major sponsorship deal with telecoms and mass media company Virgin Media ahead of the Winter Paralympics in PyeongChang.

The deal will see the British-based firm, which provides telephone, TV and broadband internet services, designated as a gold-tier partner of the national committee for both the upcoming Games in South Korea and the 2020 Summer Olympic Games in Tokyo.

Virgin Media joins German sportswear giant Adidas, insurance firm Allianz, food and beverage company Mondelēz International, supermarket chain Sainsbury’s, law firm Hogan Lovells and Japanese carmaker Toyota on the BPA’s list of gold partners.

“With the Pyeongchang 2018 Winter Paralympic Games just days away it is a wonderful boost to be able to announce this exciting new partnership with Virgin Media,” said BPA chief executive Tim Hollingsworth. “We know ParalympicsGB athletes are amongst the most inspirational and the most fearless figures in public life and their success can have a real impact by challenging perceptions of what disabled people can achieve.”

“This is a very proud moment for everyone at Virgin Media,” added Virgin Media chief executive Tom Mockridge. “We’re supporting our sensational Paralympians whose mindset and attitude - 'Be Fearless' - is inspiring. We can’t wait to see our incredible athletes unleash their potential in Pyeongchang.”

Britain will have a team of 17 athletes competing at the Winter Paralympics, which get underway on Friday and run until 18th March.