Rolling sports business news wrap: Every deal, every day

Top story: British Cycling and UKAD unveil anti-doping alliance.

Rolling sports business news wrap: Every deal, every day

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Top story

British Cycling has launched a new partnership with UK Anti-Doping (UKAD).

The two organisations will work together on a range of new anti-doping protocols, including the establishment of a medical governance committee, a new ethical framework, increased investment in testing and 'data-sharing' summits.

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The partnership has been described as the initiative of British Cycling chair Frank Slevin and his UKAD counterpart Trevor Pearce. It follows an investigation into cycling's anti-doping practices by the UK parliament's Digital, Culture, Media and Sport Committee which was heavily critical of the sport and stated that British professional road outfit Team Sky had 'crossed an ethical line' by using to enhance the corticosteroid triamcinolone 'to enhance the performance of riders, and not just to treat medical need'.

Broadcast

Pan-regional pay-TV broadcaster Fox Sports Latin America has secured the global rights to matches played by top-tier Mexican soccer side CF Monterrey in a five-year deal. The partnership covers home matches in the Liga MX and Copa MX, as well as friendlies. According to Sportcal, the deal is worth US$23 million a year. Rayados, who finished third in the springtime Clausura table in Liga MX, join Leon, Pachuca, Xolos and Santos on the network's books.

Telenet has signed an extension to its rights deal with the International Hockey Federation (FIH). The renewed agreement will run for a further five years, through to 2022, and see the Belgian pay-TV operator act as host broadcaster for all 16 matches played each year by Belgium’s men’s and women’s teams in the new Hockey Pro League.

Sponsorship

German basketball team Oliver Würzburg have extended their sponsorship deal with Brose for another year until the end of the 2018/19 season. The automotive supplier, which is also the title sponsor of the team's Easycredit Basketball Bundesliga rivals in Bamberg, will continue to have branding on players' shorts and around the arena in a deal valued by Sponsors.de at €350,000 (US$400,000). 

Watchmaker Tissot will return as the official timekeeper of the Tour de Pologne for August's 2018 edition. The Swiss company will once again issue a limited edition timepiece for the Polish multi-stage cycling race.

English county side Warwickshire have entered into a year-long partnership with Virgin Trains, a move the club says will make travel to their Edgbaston Stadium even easier and more cost effective. Virgin Trains will provide discounted fares to Warwickshire members and other visitors to the venue.

Fantic Motor has extended its partnership with the Superbike World Championship (WorldSBK) motorcycling series. The Italian motorcycle manufacturer will remain as a technical partner of WorldSBK for the second consecutive season and provide Dorna WSBK, the series’ commercial rights-holder, with 12 of its Fat Sport ‘e-bikes’. 

Ascot Racecourse has renewed sponsorship agreements with coffee brand Lavazza, jeweller Garrard and mineral water brand Harrogate Water. Lavazza will retain its position as the official coffee of the Berkshire racecourse for a further three years, while Gerrard will continue as the official trophy and silverware suppliers of Ascot. Harrogate Water will serve as the official spring water supplier through to 2022.  

Venues

Indigo has taken over management of the car parking areas at Brazilian soccer club Corithians' home stadium, the Arena Corinthians, in a ten-year deal. The company intends to invest R$15 million in upgrading the facilities at the São Paulo-based Brasileirão side's ground, and expanding their capacity from 2,800 spaces to 3,500. The financial breakdown of the partnership was not confirmed.

Bag of the day

The World Flying Disc Federation has named Greatest Bag as its official on-site bag supplier for all of its 2018 events, including the WFDF 2018 World Ultimate Club Championships, WFDF 2018 World Masters Ultimate Club Championships, and WFDF 2018 World Junior Ultimate Championships.

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