BritAsia TV acquires Indian Super League rights

UK free-to-air broadcaster secures exclusive coverage of Indian soccer’s elite competition.

BritAsia TV acquires Indian Super League rights

BritAsia TV has agreed a deal to secure the exclusive UK rights for the Indian Super League (ISL), the elite club soccer competition in India.

Starting on 17th November, the multi-year deal will see the free-to-air channel show 95 games from the ten-team tournament. The rights package will feature a triple-header of games each week, starting with delayed ‘as live’ coverage on Friday and Saturday evenings, followed by a live broadcast on Sunday afternoons.

The financial terms of the contract were not disclosed. The agreement was brokered by Birmingham-based sports agency Sporting Group International.    

Tony Shergill, managing director of BritAsia TV, said: “BritAsia TV is a strong household brand amongst the Asian community and we’re keen to support and promote the cultural identity and voice of British Asians. 

“The acquisition of the Indian Super League rights will open up a new audience to our station as we head towards our tenth anniversary. Free-to-air football is a rarity these days and we’re delighted to bring one of the world’s most up and coming leagues to the masses.”

The 2017/18 ISL season will feature ten teams for the first time, following the addition of Bengaluru FC and Jamshedpur FC. The league’s calendar, which is yet to be confirmed, will also span over five months instead of three. The 2016 edition was won by Atlético de Kolkata, who defeated the Kerala Blasters in the final of the season-ending play-offs to claim their second title.