Second-tier English soccer side Brentford have expanded their longstanding partnership with Reliable Networks.
The IT managed support and security services company become an official supplier of the Championship outfit in a deal which will see the London-based firm benefit from advertising on pitchside LED bands at the team’s Griffin Park home ground.
Reliable Networks has been working with the club and their community sports trust for almost a decade, and has also been involved in several sponsorships and initiatives. The length and financial details of the new agreement were not disclosed.
James Parkinson, Brentford's commercial director, said: “Paul Fisher and his team at Reliable Networks have shown tremendous support in their engagement with the Bees. With the introduction of LED partnerships at Griffin Park we are delighted that Reliable are continuing their association with the club during these exciting times.”
Paul Fisher, managing director of Reliable Networks, added: “We have worked with Brentford Football Club for more than nine years to date and we are enthused by the growth and ambition of the club on and off the pitch. We are looking forward to a great season in the Championship, particularly as the journey continues towards the new stadium.”
Brentford are 22nd in the Championship and without a win having picked up just four points from their first eight games of the season. They will be hoping to climb out of the relegation zone when they travel to fellow strugglers Bolton Wanderers on Saturday.