Brazil team up with Twitter for exclusive World Cup content

Collaboration will produce live broadcasts of training sessions, news updates and interviews.

Brazil team up with Twitter for exclusive World Cup content

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The Brazilian Football Confederation (CBF), the national governing body for soccer, has agreed a partnership with Twitter for the ongoing Fifa World Cup in Russia.

The collaboration will lead to exclusive content being posted on the CBF’s official profile on the social media platform, including live broadcasts of Brazil’s training sessions, news updates, interviews and behind-the-scenes footage.

In addition, the partnership will see Canarinho, the official mascot of the Brazilian national team, have its own Twitter emoji, which will appear whenever a user uses the #Canarinho hashtag.

"The continuous work of approaching the Brazilian national team allows the fans to follow the daily routine of the delegation during the World Cup,” said Rogério Caboclo, executive director of management at the CBF. “The partnership with Twitter ensures that this premium content reaches the public in an agile and modern way.”

"Football is a topic of great interest to Twitter users, who already access the platform, naturally, to see and comment on what is happening around the subject,” added Pitter Rodriguez, director of sports content partnerships for Twitter Latin America.

“The opportunity to bring fans exclusive and quality content, showing every step of the Brazilian team in the World Cup, reinforces the role of Twitter as the place where people will accompany, in real time, everything that is relevant about the World Cup.”

Brazil’s World Cup campaign got off to an underwhelming start with their 1-1 draw against Switzerland on Sunday. They play their next group game against Costa Rica on Friday.