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BrawnGP signs new sponsor ahead of Singapore Grand Prix

17 September 2009 | Posted in Sponsorship, Motorsport | By Michael Long

Brawn GP, currently favourites to win both Formula One world championships, have secured a new partnership with Canon Singapore ahead of September's Singapore Grand Prix.

The event will see the Canon branding on the sidepods of world championship leader Jenson Button and Rubens Barrichello's Brawn cars.

"We are very pleased to confirm our partnership with Canon Singapore for the Singapore Grand Prix and look forward to working closely together over the next two weeks," said Brawn GP team principal Ross Brawn. "Formula One's inaugural night race at the Marina Bay Street Circuit was a huge success and the floodlights provided a wonderful spectacle against the backdrop of the Singapore skyline, a perfect combination for Canon to showcase their photographic and digital imaging technology."

Melvyn Ho, vice president of consumer imaging at Canon Singapore, added: "The Singapore Grand Prix is one of the most visually distinctive races in the world and, as the leader in digital imaging, the race weekend is the perfect showcase for Canon. We are extremely proud to be working with the current World Championship leaders Brawn GP and respect the skill, vision and engineering excellence that have made Ross Brawn and his team so successful this season."

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Contract Details

  • Length of contract: 1 year
  • Annualised value: US$100,000
  • Overall value: US$100,000
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