Bowyer to promote firearm responsibility at NRA 500

04 April 2013 | Posted in Sponsorship, Motorsport, North America, | By Ian McPherson

Bowyer to promote firearm responsibility at NRA 500

Outdoor lifestyle products retailer Gander Mountain will sponsor Michael Waltrip Racing’s No 15 entry driven by Clint Bowyer in the Nascar Sprint Cup Series NRA 500 race at Texas Motor Speedway on Saturday. 

Gander Mountain, which specialises in hunting, fishing, camping, marine and outdoor products, will showcase the company’s ‘firearms responsibility call to action’, “With Rights Comes Responsibility; Secure Your Firearms”, on the side of Bowyer’s entry.  

While financial terms were not disclosed, a one-race Sprint Cup sponsorship of this stature is likely to be worth a mid-six figure sum.

“As a leading outdoors retailer, Gander Mountain is committed to the mandate of responsible firearms ownership, and the importance of guarding against firearms getting into the hands of the underaged, untrained and unauthorised,” said Steve Uline, executive vice president of marketing for Gander Mountain. “We believe that with rights comes responsibility. For existing firearms owners and those considering becoming an owner, personal responsibility is paramount.

“Anyone who knows me knows I love to hunt and be outdoors,” Bowyer added. “I’m partnering with Gander Mountain because we both believe that with rights comes responsibility. Most people think they are responsible firearm owners, but we want to make sure that when firearms are stored they are secured and locked up – meaning with gun safes and trigger locks.”

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Contract Details

  • Length of contract: 1 year
  • Annualised value: US$500,000
  • Overall value: US$500,000
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